Functions of the Department
Activities/Functions of the District Information
The department functions mainly through thirteen sections, district
information offices and Kerala Information Centre, New Delhi. The sections
(1) Scrutiny to watch reactions and provide feed back on people's
and press reactions reflected in the newspapers;
(2) Planning and Development to highlight the achievements and to
organize radio and TV programmes. Also provide special features for
Editorial section for publishing necessary publicity materials, production
of video films and digital archiving, Production and monitoring of 'Sutharyakeralam'
programme for Doordarshan and content development for the official website
of Govt. of Kerala www.kerala.gov.in and official web site of Information
and Public Relations Department www.prd.kerala.gov.in
(3) Cultural Development is to arrange and manage cultural programmes
including cultural exchange programmes;
(4) Press Release which feeds the printing and electronic media
through its daily press release, photos and features and also summary
of news agency,
(5) Editorial works in two sections viz. Malayalam and English publication.
In addition to Janapadham (Malayalam) and Kerala Calling (English) monthlies,
booklets and leaflets in both languages are also published,
(6) Field publicity and Exhibitions employ a variety of strategies
including films, oral and other methods for interacting with the public,
(7) Advertisement which deals with advertisements of all departments
of the Government. Prepare and release special display advertisements
on certain occasions,
campaign wing which takes up special campaigns according to necessity
and prepares mailing lists and dispatches publicity materials,
(9) Research and Reference deals with the registration of periodicals
and books as per PRB Act. Has a Reference Library and an Information
centre. Supervise the modernisation activities, DTP, Computer and FAX
installed in the department. Entrusted with the task of the functions
of district information centres and extend facilities of GISTNIC information
system to the public. Provides PSC rank lists, University examination
results, entrance examination results and other rank lists and makes
available examination results of UPSC, Delhi University examination
and admission lists to the public. Also prepares certain reference books
(10) Photographic unit provides news and other photos to the press
and TV. Have a good collection of old and rare photos on various subjects
and personalities. Prepare colour and B/W prints for exhibition organized
by the department and for other departments.
(11) Official language chalks out activities for implementing official
language, Malayalam in all the State Government Departments. Convenes
meetings of district level committees and co-ordinates all functions
connected with this subject.
(12) Feature Editor : Production of monthly news
letter Kerala Interface(English) and compilation of Handbooks
(13) Printing and reprinting : Production of monthly
news letter Vikasana samanwayam (Malayalam), Monitoring of printing
and reprinting works
The much discussed interaction programme of the Government called ‘Sutharya
Keralam’ will be started from this month.. Any individual from
anywhere in the State could communicate with the Chief Minister and
set forth their problems and grievances with the aid of modern technology.
The Chief Minister directly answers the calls every week.
The Information and Public Relations Department has now a non-linear
edit suit. All basic infrastructure facilities are available for them.
News clippings are made and edited by this unit. They also develop documentaries
and serials intended to build up the cultural heritage of Kerala. 50
profile series of prominent personalities has been completed. Janapatham,
a new teleserial would soon be telecasted. Digital video archives encompassing
art, culture, history, profile, economy and lifestyle are also maintained.