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Fixation of advertisement rates for newspapers and channels; bill payment for advertisements; liaison works with office of Chief Minister and other ministers; preparing media list for advertisement etc. He/she also ensures proper allocation, expenditure and utilization of each plan fund from appropriate head of accounts in accordance with Planning Board norms.

     Oversees the duties of information officer (Advertisement- Print) and information officer (Advertising and Marketing). Other responsibilities include allotment of government advertisements to print-electronic-web media, handling of releasing orders and bills related to government advertisements, preparation and revision of media list, evaluation of advertisements issued directly by other departments, handling of release orders and bills and fund allotment for display advertisements, tenders, lookout notices and window advertisements, audio-video production marketing, purchase of advertisement time-slots and co-ordination of FCT marketing etc.