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1. Advertisement ‚ÄďPrint (Advertisement and Marketing)

‚Äʬ†¬† ¬†Designing of advertisements
‚Äʬ†¬† ¬†Space allotment for paid ads
‚Äʬ†¬† ¬†Delivery of release order for the same to newspapers
‚Äʬ†¬† ¬†Allotment of space for tender/auction, lookout notice
‚Äʬ†¬† ¬†Delivery of release order as per rotation chart
‚Äʬ†¬† ¬†Issuance of identity cards to marketing executives of print and electronic media
‚Äʬ†¬† ¬†Validation of bill statement
‚Äʬ†¬† ¬†Sanctioning of bills
‚Äʬ†¬† ¬†Preparation of media list for newspapers based on their circulation and ads
‚Äʬ†¬† ¬†Preparation of media list for magazines based on their circulation and ads

2. Advertisement -Electronic Media (Advertisement and Marketing)

‚Äʬ†¬† ¬†Production and release of electronic media advertisements for various government departments like video-audio-web display ads
‚Äʬ†¬† ¬†Fixation of advertisement rates and payment of bills
‚Äʬ†¬† ¬†Marketing of department produced ads through other agencies
‚Äʬ†¬† ¬†Distribution of id cards to personnel of electronic media marketing division
‚Äʬ†¬† ¬†Production and distribution of electronic media advertisements for other departments
‚Äʬ†¬† ¬†Facilitating other departments in advertisement production
‚Äʬ†¬† ¬†Preparation of media list for Electronic media (TV, FM, Online)
‚Äʬ†¬† ¬†Empanelment of cinema theatre ad agencies

3. Circulation & Distribution

‚Äʬ†¬† ¬†Printing and circulation of all publications of the department as per prepared mailing list
‚Äʬ†¬† ¬†Work-order allotment and management
‚Äʬ†¬† ¬†Release of work-order for outsourcing (colour) films for printing in government press
‚Äʬ†¬† ¬†Assessment of printing status of publications at all stages
‚Äʬ†¬† ¬†Distribution of publications through mail to subscribers included in mailing list
‚Äʬ†¬† ¬†Distribution of publications through courier service to district information offices
‚Äʬ†¬† ¬†Maintaining a stamp register and mailing list for circulation purpose
‚Äʬ†¬† ¬†Redressal system to resolve complaints regarding circulation
‚Äʬ†¬† ¬†Circulation of posters, booklets, and other publications through district information offices
‚Äʬ†¬† ¬†Maintains records of printing and circulation, publication of posters, booklets and hand-outs etc.
‚Äʬ†¬† ¬†Circulation of publications to Hon‚Äôble Chief Minister, other ministers, opposition leader, Niyamasabha Speaker, Members of Legislative Assembly, secretaries etc.
‚Äʬ†¬† ¬†State-wide circulation of all publications of department, circulation of publications to the New Delhi Information Office
‚Äʬ†¬† ¬†Identifying market for the publications
‚Äʬ†¬† ¬†Transportation of printed materials from the press and timely circulation to the Ministers, Government Secretaries and media persons
‚Äʬ†¬† ¬†Informing the departments and institutions about the details of the publications are the important activities carried out by this section

4. Co-coordinating News Editor

‚Äʬ†¬† ¬†Video coverage of government programmes throughout the State
‚Äʬ†¬† ¬†Distribution of edited video footages to various television channels through Clip-mail
‚Äʬ†¬† ¬†Production of news/ development oriented programmes for audio-visual media
‚Äʬ†¬† ¬†Coordination of video stringers in other districts
‚Äʬ†¬† ¬†Technical support to the video clip mail system in directorate and district offices
‚Äʬ†¬† ¬†Supervision of the video news logging
‚Äʬ†¬† ¬†Video coverage of programmes in the State capital
‚Äʬ†¬† ¬†Maintenance of an edit suit for news clipping services
‚Äʬ†¬† ¬†News clippings edited and produced by the unit are available at which can be accessed by ministers, speaker, media organisations, television channels and websites
‚Äʬ†¬† ¬†In addition the division maintains video stringers for the coverage of official programmes all over the State

5. Cultural Development 

‚Äʬ†¬† ¬†Organizes various cultural events, fairs and festivals, film festivals
‚Äʬ†¬† ¬†Co-ordinates inter-state cultural exchange programmes
‚Äʬ† ¬† Organizes various cultural programmes in consensus with various cultural organisations in other States as part of promotional activities of the State‚Äôs cultural diversity
‚Äʬ†¬† ¬†Maintenance of Tagore Theatre

6. English Editorial

‚Äʬ†¬† ¬†Data compilation, writing, translation, editing, proof reading, layout, design, communication with writers, co-ordination with press, fixation of remuneration to writers for Kerala Calling magazine, Heritage series publications, Handbook on Kerala, various reference books etc.
‚Äʬ†¬† ¬†Publication of books highlighting the achievements and welfare programmes of the government
‚Äʬ†¬† ¬†Publication of booklets reflecting developmental and cultural arena of the State, and other works in English published by the department
‚Äʬ† ¬† Also the division monitors the online version/publication of Kerala Calling

7. Fact Check

‚Äʬ† ¬† Functions as the official handle of Government of Kerala to identify & prevent the dissemination of fake news, especially during the challenging times.
‚Äʬ† ¬† The division identifies dubious information spread among social media through voluntary inputs from the general public
‚Äʬ† ¬† If fake news is found, the department seeks a detailed explanation of facts from concerned departments and publishes it for the awareness of the public through Fact Check Division‚Äôs Facebook account.
‚Äʬ† ¬† Co-ordinates District level Fact Check cells at District Information Offices

8. Field Publicity:

‚Äʬ†¬† ¬†Coordination of exhibitions, mobile exhibition unit, IT enabled video wall, field publicity activities, public awareness programmes
‚Äʬ†¬† ¬†Intensive campaigns on special occasions like Gandhi Jayanthi, Reading Day, Reading Week etc.
‚Äʬ†¬† ¬†Coordination of I&PRD team deputed for Republic Day Parade in New Delhi
‚Äʬ†¬† ¬†Nodal department for the Kerala state to participate in India International Trade Fair (IITF), New Delhi
‚Äʬ†¬† ¬†Multi-media campaigns for IITF
‚Äʬ†¬† ¬†Event management and coordination for State Media Award
‚Äʬ†¬† ¬†Event management for seminars/ workshops organised by the department
‚Äʬ†¬† ¬†Special campaigns on the occasion of anniversary celebrations of the state ministry
‚Äʬ†¬† ¬†Execution of outreach programmes
‚Äʬ†¬† ¬†Maintenance of department hoardings
‚Äʬ†¬† ¬†Nodal division for special campaigns
‚Äʬ†¬† ¬†Execution of interstate PR activities, exhibitions and programmes

9. Malayalam Editorial

‚Äʬ†¬† ¬†Publication of Samakalika Janapadham, other Malayalam publications and reference books
‚Äʬ†¬† ¬†Data compilation, writing, translation, editing, proof reading, layout, design, communication with writers, fixation of remuneration to writers for Samakalika Janapadham magazine, and other works in Malayalam published by the department
‚Äʬ†¬† ¬†Publications on official language
‚Äʬ†¬† ¬†Special issues on the anniversary celebrations of the government
‚Äʬ†¬† ¬†Books on contemporary subjects, subjects seeking public awareness
‚Äʬ†¬† ¬†Preparing online posters and e- bulletin
‚Äʬ†¬† ¬†The division also monitors the online version/publication of Samakalika Janapadham

10. Pension

‚Äʬ†¬† ¬†Monitoring Journalists and Non-Journalists pension ‚Äď registration
‚Äʬ†¬† ¬†Journalists and Non-Journalists pension approval

11. Photography

‚Äʬ†¬† ¬†Photo coverage of government programmes throughout the State
‚Äʬ†¬† ¬†Photo coverage of functions of ministers and other dignitaries
‚Äʬ†¬† ¬†Photo coverage of campaigns and other events
‚Äʬ†¬† ¬†Photo documentation
‚Äʬ†¬† ¬†Maintenance of Photo Archive
‚Äʬ†¬† ¬†Photographers contract renewal
‚Äʬ† ¬†¬†Sale of photographs to general public on fixed price

12. Planning & Development

‚Äʬ†¬† ¬†Data compilation for State Budget, Governor's address
‚Äʬ†¬† ¬†Preparation of approach documents¬†of I&PRD for Planning Board and Five-Year plan programmes¬†
‚Äʬ†¬† ¬†Submission of annual plan proposals to planning board regarding I&PRD
‚Äʬ†¬† ¬†Preparation of draft project report for implementing new schemes and programmes in the department
‚Äʬ†¬† ¬†Agenda setting for conference of Members of Parliament prior to each Parliament sessions
‚Äʬ†¬† ¬†Co-ordinating the annual report submission of Information and Public Relations Department
‚Äʬ†¬† ¬†Project proposal for upgrading of various sections and district information offices etc.
‚Äʬ†¬† ¬†Preparation and submission of Supplementary Demand for Grants (SDG) Report to Legislative Assembly Subject Committee
‚Äʬ†¬† ¬†Online progress update of project details¬†in the Hon‚Äôble Chief Minister‚Äôs project monitoring portal
‚Äʬ†¬† ¬†Periodic review of Plan Progress and updates in Plan Space portal
‚Äʬ†¬† ¬†Preparation of draft report for inclusion in State Planning Board‚Äôs Annual Economic Review Report

13. Press Release

‚Äʬ†¬† ¬†Coverage of official events of Hon‚Äôble ministers and senior officials
‚Äʬ†¬† ¬†Issuance of identity cards to editor, managing editor, executive editor, chief editor of newspapers, magazines
‚Äʬ†¬† ¬†Issuance of press releases and news follow up
‚Äʬ†¬† ¬†Press Accreditation facility for journalists
‚Äʬ†¬† ¬†Arrange Press tours
‚Äʬ†¬† ¬†Provide video clippings to channels
‚Äʬ†¬† ¬†Provide newspapers for ministers and senior officials
‚Äʬ†¬† ¬†VVIP visit facilitation
‚Äʬ†¬† ¬†Provide news agency service to Hon‚Äôble Chief Minister‚Äôs office.
‚Äʬ†¬† ¬†Maintenance of PRD Live App

(Functional on all days)

14. Research & Reference

‚Äʬ†¬† ¬†Maintaining a State Information Centre for responding to queries related to government schemes offered directly or via telephone
‚Äʬ†¬† ¬†It has a reference library with a good number of books from the State and the Central government and is availing books for public, students and media persons through reference library
‚Äʬ†¬† ¬†Availing dailies and gazettes for public, students and media persons, etc. Co-ordination of training programmes for department personnel
‚Äʬ†¬† ¬†Arranging internship for media students
‚Äʬ†¬† ¬†Publication of election guide, district handbooks and media handbooks
‚Äʬ†¬† ¬†Assistance to publications of Ministry of Information and Broadcasting, Government of India
‚Äʬ†¬† ¬†Execution of Press and Registration of Books (P.R.B) Act
‚Äʬ†¬† ¬†Keeping registers for dailies, periodicals
‚Äʬ†¬† ¬†Circulation of publications and periodicals
‚Äʬ†¬† ¬†Reference library
‚Äʬ†¬† ¬†Circulation of books and other materials for reference to the department staff
‚Äʬ†¬† ¬†Filing copies of newspapers and periodicals for future reference
‚Äʬ†¬† ¬†Keeping list of department heads and important personalities etc
‚Äʬ† ¬† Maintenance of PRD Media Handbook App


15. Scrutiny

‚Äʬ†¬† ¬†Daily summing up of News
‚Äʬ†¬† ¬†Filing of news papers
‚Äʬ†¬† ¬†Providing feed back to Government from media
‚Äʬ† ¬†¬†Prepare press clippings for various departments
‚Äʬ†¬† ¬†Prepare press clippings in connection with VVIP Visit
‚Äʬ†¬† ¬†Prepare feedback from the input received from District Information Offices
‚Äʬ†¬† ¬†Maintenance of PRD FEED Mobile App

16. Visual Communications

a) Audio- Video Documentation
‚Äʬ†¬† ¬†Maintaining a audio-video digitalized archives
‚Äʬ†¬† ¬†Documentary production works
‚Äʬ†¬† ¬†Co-ordination of documentation stringers in districts
‚Äʬ†¬† ¬†Archiving videos for department and government
‚Äʬ†¬† ¬†Production of documentaries highlighting cultural heritage of the State and developmental and welfare activities of government
‚Äʬ†¬† ¬†Production works of Nava Keralam programme
‚Äʬ†¬† ¬†Production works of ¬†Priya Keralam- a news oriented programme in Doordarshan
‚Äʬ†¬† ¬†Information officer (Audio-Video Documentation) acts as the cost committee convener of outhouse productions

b) Programme Production
‚Äʬ†¬† ¬†Production and co-ordination of programmes for television channels and radio
‚Äʬ†¬† ¬†Production work of Janapadham- a weekly radio programme
‚Äʬ†¬† ¬†Naam Munnottu ‚Äď a weekly interactive television programme of Hon‚Äôble Chief Minister

17. Web & New Media

‚Äʬ†¬† ¬†Maintenance of Kerala Government‚Äôs official web portal
‚Äʬ†¬† ¬†Maintenance of I&PRD website
‚Äʬ†¬† ¬†Maintenance of I&PRD News portal
‚Äʬ†¬† ¬†Maintenance of website and social media accounts of¬†Hon‚Äôble Chief Minister¬†
‚Äʬ†¬† ¬†Maintenance of websites of 20 ministers
‚Äʬ†¬† ¬†Maintenance of All India Service (GAD Special) website
‚Äʬ†¬† ¬†Maintenance of Personal Assets website of minister
‚Äʬ†¬† ¬†Maintenance of website exclusively for Sabarimala temple (,
‚Äʬ†¬† ¬†Maintenance of social media accounts of the department and co-ordination of social media campaigns