Data compilation for State Budget, Governor's address; preparation of approach documents for Planning Board and Five-Year plan programmes; submission of Annual plan proposals to planning board; preparation of draft project report for implementing new schemes and programmes in the department; agenda setting for conference of Members of Parliament prior to each Parliament sessions; contributions to Result Framework Document (Result Framework Document) project- a central government initiative; attend department level programmes and training programmes on RFD; organise seminars and workshops on

Video coverage of government programmes throughout the State; distribution of edited video footages to various television channels through Clipmail- a web platform; production of news/development-oriented programs for audio-visual media; coordination of the video stringers in other districts; technical support to the video clip mail system in directorate and district offices; supervision of the video news logging; video coverage of programmes in the State capital and   maintenance of an edit suit for news clipping services.

The Scrutiny wing is entrusted to scrutinize the feedback from the public on the performance of the government.

This section is engaged in immediate dissemination of news related to the daily activities of the State Government. It handles news and photo coverage of official programmes of Chief Minister and other ministers; co-ordination of official programmes through SMS alert; co-ordination of press conferences of Chief Minister and other ministers; media coverage for press meet of Chief Minister and other ministers; issuance of routine press releases, special press releases, news follow-ups, directions, notifications to all media through facilities like e-mail, print, fax even on holidays.

Deputy Director (Visual Communications)

Nodal officer for Nava Keralam, Priya Keralam television programmes; manages production works of video documentaries, short films; oversees proper utilisation of purchased time slots; visual communication works; liaison works with outhouse producers; validates the appropriate utilisation of allotted funds from respective Head of account.

Deputy Director (Publications)

Responsibilities include rate fixation and bill payment for printing press and circulation of department publications state-wide; liaison works with the publication division and offices of Chief Minister and other ministers; production works for special issue of publications etc. In addition to this, he/she also oversees fair utilisation of allotted funds from appropriate head of accounts.

Deputy Director (Field Publicity and Cultural Affairs)

Field Publicity and co-ordination works for India International Trade Fair (IITF), New Delhi; in charge of Kerala team for Republic Day parade, media coordination for special programmes on occasions like Anniversary celebration of State Cabinet etc. Also validates the appropriate utilisation of allotted funds from respective Head of account. He/she also entrusted with responsibilities of State Public Information Officer for Right to Information Act.

Deputy Director (Advertisement and Marketing)

Fixation of advertisement rates for newspapers and channels; bill payment for advertisements; liaison works with office of Chief Minister and other ministers; preparing media list for advertisement etc. He/she also ensures proper allocation, expenditure and utilization of each plan fund from appropriate head of accounts in accordance with Planning Board norms.

Deputy Director (Web and Media Relations)

Journalist-Non journalist pension scheme, media co-ordination, Integrated Development News Grid, online publication/ maintenance of Press Releases,  VVIP visit, media co-ordination for Rajbhavan/ Legislative Assembly special programmes like swearing- in ceremony, liaison work among officers on deputation duty in other departments, Web master for official website of Information-Public Relations department, co-ordination of nodal officers for updating department pages in government web portal, liaison work with C-DIT, Keltron and NIC for the

 Additional Director (Electronic Media Division)

The Additional Director (Electronic Media Division) is responsible for overseeing the department’s audio-visual communications, web, and new media divisions. This includes managing the daily administrative affairs of these divisions and supervising television and radio programs. The role involves overseeing in-house and outsourced video and audio productions, documentaries, and sponsored programs, while also serving as the convener of the Cost Committee for these initiatives.