Designing of advertisements; space allotment for paid ads; delivery of release order for the same to newspapers; allotment of space for tender/auction, lookout notice; delivery of release order as per rotation chart; issuance of identity cards to marketing executive/messenger, editor, managing editor, executive editor, chief editor of dailies; validation of bill statement; bill sanctioning; preparation of media list categorising newspapers and other publication based on their circulation rate etc.

Production and release of electronic media advertisements for various government departments like video-audio-web display ads; fixation of advertisement rates and payment of bills; marketing of department produced ads through other agencies; distribution of ID cards to personnel of electronic media marketing division; production and distribution of electronic media advertisements for other departments; technical support for other departments in advertisement production; preparation of media list for electronic media through scrutiny; marketing of pre-commercial time allotted to department;

Maintaining a audio-video digitalized archives; documentary production works; co-ordination of documentation stringers in districts; archiving of data for department and government; production of documentaries highlighting cultural heritage of the State and developmental and welfare activities of government; pre-production and post production works of Nava Keralam programme. Information officer (Audio-Video Documentation) acts as the cost committee convener of outhouse productions.

Production and co-ordination of programmes for television channels and radio; production work of Janapadham- a radio documentary, Priya Keralam- a news oriented programme in Akashavani and Naam Munnottu – Chief Minister's grievance redressal programme; production of documentaries for other departments; empanelment of documentary directors; in-house production of documentaries; shooting and production works of Naam Munnottu programme; production of documentaries on special occasions like anniversary celebrations of the government etc.

Printing and circulation of all publications of the department as per prepared mailing list; work-order allotment and management; release of work-order for outsourcing (colour) films for printing in government press; assessment of printing status of publications at all stages; distribution of publications through mail to subscribers included in mailing list; distribution of publications through courier service to district information offices; maintaining a stamp register and mailing list for circulation purpose; redressal system to resolve complaints regarding circulation; circulation of po

Maintaining a State Information Centre for responding to queries related to government schemes offered directly or via telephone. It has a reference library with a good number of books from the State and the Central government and is availing books for public, students and media persons through reference library; availing dailies and gazettes for public, students and media persons, etc.

Data compilation, writing, translation, editing, proof reading, layout, design, communication with writers, co-ordination with press, fixation of remuneration to writers for Kerala Calling magazine, Heritage series publications, Handbook on Kerala, various reference books etc.; publication of books highlighting the achievements and welfare programmes of the government; publication of booklets reflecting developmental and cultural arena of the State, and other works in English published by the department. Also the division monitors the online version/publication of Kerala Calling.

Publication of Samakalika Janapadham, other Malayalam publications and reference books; data compilation, writing, translation, editing, proof reading, layout, design, communication with writers, co-ordination with press, fixation of remuneration to writers for Samakalika Janapadham magazine, and other works in Malayalam published by the department; publications on official language; special issues on the anniversary celebrations of the government; books on contemporary subjects, subjects seeking public awareness; organises debate on contemporary issues etc.

Organises various cultural event, fairs and festivals, film festivals; co-ordinates inter-state cultural exchange programmes; distribution of 35 mm films, audio-video CDs and DVDs; maintenance of film library/archives; organises various cultural programmes in consensus with various cultural organisations in other States as part of promotional activities of the State’s cultural diversity; maintenance and monitoring of Tagore Theatre; purchase of films and documentaries.

Coordination of exhibitions, mobile exhibition unit, IT enabled video wall, field publicity activities, public awareness programmes; intensive campaigns on special occasions like Gandhi Jayanthi, Reading Day, Reading week etc.; coordination of State team deputed for Republic Day Parade in New Delhi; multi-media campaigns for India International Trade Fair (IITF), New Delhi; Event management and coordination for State Media Award; event management for seminars/workshops organised by the department; special campaigns on the occasion of anniversary celebrations of the State cabinet; and acts a